For the YCN brief, I decided to go with the Frontier lager brief that was to create an advertising concept for the company.
Here is me brainstorming ideas. the original idea was to create beer mats that had a barcode on it that you could take a picture of and it would direct you to a website that showed you pubs and bars that supplied Frontier Lager, to fit with their adventurous standpoint.
Here I foudn out that they had already done something similar that involved editing a photo using instagram to see what the posters hidden message was.
This has caused me to alter my idea. I have decided to design an app that would show you a map of where Frontier Lager is stocked rather than use the camera on the phone.
my next step is to translate my design into photoshop with meg.
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