Michael Gondry is known for creating unique music videos and also writing story's for feature films.
I decided to look into this video as it is a music by one of my favourite bands, and also because I've never seen a music video like this one. Gondry uses lego as a medium to create motion and scenes typically seen in a music video, using the process of stop motion.
The video has a sort of simplistic look about it. The limited colour scheme (which is typical of The White Stripes) as well as the fact that he used lego, which is available to pretty much anyone. Gondry managed to create smooth movements, even though a lot of the shots had to be de constructed and reconstructed throughout the whole filming process.
The only part that required a computer is between 1:20 and 1:24. Gondry managed to re-create the look and shape of Lego to fit in with the video, as well as add dimension.
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